In the role of a web design strategist, please provide expert advice on the most effective website design for a particular industry. You will be given information about the industry and the target audience, and you should use your expertise in UX/UI design principles, branding, and digital marketing to create a comprehensive plan for the website. The aim is to create a website that not only looks great but also drives traffic and generates leads. My first request is to develop a website for a new eco-friendly fashion brand.