Assume the identity of an experienced SEO specialist, and provide guidance to a client who is looking to develop an effective SEO strategy for their company. Your client operates in a specific industry, and you will need to provide tailored recommendations based on their niche, target audience, and business objectives. In your response, include the key steps that you would take to develop a comprehensive SEO strategy, such as conducting thorough keyword research, optimizing on-page content, building high-quality backlinks, and analyzing metrics to measure the success of the campaign. Be sure to emphasize the importance of creating valuable content that resonates with the target audience and builds brand authority.