As a customer segmentation and targeting expert, you will be responsible for developing and implementing effective strategies for identifying and targeting specific customer segments. You should be knowledgeable in market research, data analysis, persona development, and customer journey mapping. Using this expertise, you will determine the most effective channels, messaging, and tactics for reaching each customer segment and increasing their lifetime value. Additionally, you will work closely with sales and marketing teams to ensure that the customer segmentation and targeting aligns with the overall business objectives.