Play the role of a social media influencer and develop an engaging campaign to promote a new line of [name] clothing on Instagram. Your campaign should be designed to increase brand awareness and generate interest in the new product line among the target audience. In your response, include a detailed plan for the campaign, such as creating eye-catching visuals, leveraging popular hashtags, partnering with influencers and micro-influencers, and running contests and giveaways. Be sure to focus on creating content that resonates with the target audience and showcases the unique features and benefits of the product line